ACVR1
Project Type:
Packaging Design
Location:
Dessau, Germany
External Package Design
Since this medicine is produced in a laboratory, I chose blue as the main color to represent the seriousness and scientific side of this product. To bring warmth into the composition I used a yellow-orange for accents, that can also be used to highlight certain areas.
As a graphical element, I used the Molecular structure of the active ingredient, so that the user can see what is entering their body, which creates trust. The hexagon structure of the molecule is reflected as a grid in the light blue background to add texture.
Leaflet Design
The Leaflet design is more simplistic and oriented to the classic design of medicine leaflets, with only minimal design elements. This ensures that the focus remains on the information rather than being distracted by the design.
Exposé
This Project is a visualization of a fictunal medicine designed to battle Fibrodysplasia Ossificans Progressiva (FOP), a rare disease in which the patient develops abnormal bone growth in non-skeleton areas.
The objective of this Project was to Design a Packaging that represents the purpose of the Product in colors as well as in shape.
Pill Dispenser Design
The Design is inspired by the ZUUP dispenser with adjustments to the shape to make it easier to use. Patients with FOP suffer from limited range of motion, so this pill dispenser allows the user to operate it with one hand to get a single pill at a time by squeezing the sides. The indents on the sides provide additional grib to keep it from slipping out of the hand.
Process Sketches
